Phone: (03) 8288 1432 | Belgrave, VIC
Australian trademark services - trademark searching, applications, infringement matters, oppositions matters - advice and assistance.
Business Consulting Belgrave Logos Belgrave Trademarks Belgrave Brands Belgrave Trademark Registration Belgrave Brand Protection BelgravePhone: (03) 8288 1432 | Level 1, 1561 Burwood Highway, Tecoma, VIC
Established by Jacqui Pryor, Mark My Words Trademark Services provides professional and personalised assistance with trade mark registration, protection, infringement and opposition matters. With more than 30 years' combined experience, our team is passionate about helping businesses of all sizes secure and strengthen their brand identity. We offer reliable, affordable trade mark support tailored to your needs, ensuring your brand stands out and stays protected.
Mark My Words Trademark Services Pty Ltd is a trusted provider of professional, affordable trade mark support for businesses across Australia and beyond. Established by Jacqui Pryor in 2011, the company draws on more than 17 years of Jacqui's personal experience in the trade mark industry, combined with over 30 years of team expertise. Before founding Mark My Words, Jacqui worked as a senior trademark consultant and business manager, gaining extensive experience helping businesses with trade mark registration, infringement, opposition matters and more.
Since its inception, Mark My Words Trademark Services has grown steadily, expanding to include additional consulting and administrative staff, while maintaining the core focus of delivering personalised, friendly and accessible trade mark services.
Our team is passionate about helping businesses protect their brand identity. We believe that trade mark registration should be straightforward, transparent and tailored to each client's unique needs. Whether you are a start-up, a growing enterprise, or an established brand, we offer clear advice and assistance to help you secure, protect and maintain your valuable brand assets.
At Mark My Words, you can expect a hands-on, supportive experience every step of the way. We pride ourselves on being approachable, responsive, and genuinely invested in the success of our clients.
When you work with Mark My Words Trademark Services, you're partnering with a team that truly understands the importance of your brand -- and is dedicated to helping you protect it for the future.

The making of an application in itself is confirmation to the trademark office that you use, or intend to use the trade mark for the goods/services that are relevant. The 'rightful' owner is usually the one that adopted the trade mark, or has permission to file on behalf of another person. A trade mark can be challenged by other parties if they believe that you are not the 'rightful owner' of the trade mark, or that the application has been made in bad faith.
The owner must be someone (or an entity) that has a legal status such as an individual, a group of individuals or an incorporated body (such as a Pty Ltd or Limited company). As a rule, the right to own property, including trade marks, falls to whoever is the business registrant. Note that a business name cannot own a trade mark. If unsure 'who' is the correct owner of your trade mark, please contact us and we are happy to advise accordingly.
The trade mark laws operating in Australia define a trade mark as:
"A sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person."
A sign, for the purposes of trade mark registration can be pretty much anything - a word or words, a logo (comprising words and imagery or style), an image on its own, a colour, a shape, an aspect of packaging and even smells and sounds can be registered as trade marks. The key is to ensure that your 'sign' is capable of distinguishing your goods/services.
This means it needs to act as a 'badge of origin' for those goods or services, something that lets consumers and others know that the product/service belongs to you. It is therefore more difficult to register a trade mark if it is, or has as its main element/s, something that other traders would honestly need to use to describe their goods/services of the same or similar nature to yours.
It takes a minimum of 7.5 months from the date you file an application to secure full registration in Australia.
There are a number of benefits to owning a registered trade mark, including:
Have the right to use and control the use of your 'trade mark' - without registration, you don't necessarily have these rights (and- own it forever);
Stop others from using the same/confusingly similar name in your industry - without registration, stopping such activity can be difficult and costly;
Add value to your business - a trade mark is a sellable asset that adds values to your business in the event you wish to sell your business
Look credible. Registration of trade marks allows you to use them with the ® symbol, allowing your customers to see you as professional and dependable;
Generate further income for yourself, even after you retire!