"whatsnew?" – where you see it first' TV commercials featuring Mum of two, Rozz Switzer, and "feelGOOD" third party branded Masthead TV formats.
Now Screen has worked on many different projects over the past 6 years and in particular in various FMCG categories. Some brands that we have worked with include names like Continental, Fountain, Kraft, Masterfoods, San Remo, Maggi, Logicol, Brother, Sorbent, Scotch Brite, Gravox, Dairy Farmers, Blackmores and many more..
Our flagship “whatsnew?” is so called because research by Nielsen shows that consumers are twice as likely to pay attention to ads that contain news and twice as likely to buy something new and Millward Brown suggest that recall of ads which contain new news is 10 times higher than ads that don’t.
We can work direct with the client and or with their agencies alike, as our branded Masthead products are often seen as a cost effective complementary or stand-alone solution for brands that have news to sell and that may require a level of 3rd Party Endorsement. And very importantly, our carefully produced work is designed not only to communicate news, but also goes a long way to building brand equity, something that other infomercial formats often struggle with.
We also have other opportunities that you may be interested in, apart from mainstream TV, such as “whatsnew? at Woolworths” which is relayed to 150,000+ Woolworths staff and our “whatsnew? Product of the year” where entry is free and where the eventual winner is accorded the right to show “whatsnew? product of the Year 2009” on their packaging etc to give them the all important edge at actual point of purchase.
If you’d like to look closer at our offering and increase your brand power contact Now Screen 02 8356 1999