Your newsletter is the representative of your enterprise. In today’s competitive environment, it is imperative that your newsletter catches people's attention. Every issue must sell your reputation.
The design of your newsletter is as important as the content
itself.
Before you begin to choose the layout of your newsletter, it is important to determine what type of publishing method will be used. The newsletter will be structured and formatted according to its publishing method.There are two primary ways a newsletter can be published:
Hard-copy (Print) Publishing. If your newsletter is to be professionally printed, a desktop publisher or typesetter will be required.
Electronic or E-mail Publishing. This provides an economical
option for those who want to minimise printing costs. E-mail
marketing has become big business. However, it is a complex
business.
Before you begin the process of collecting content for your
newsletter, it is imperative to understand the standard newsletter structure.
If you need assistance putting your newsletter together, please contact Melinda at newspal at info@news-pal.com