Hay Group Pty Ltd

Phone: (08) 9217 4400 | Subiaco, WA

Bloem is a leading global marketer of premium branded consumer garden products. Bloem has helped to grow the more than $8 billion global consumer lawn and garden market by staying connected with the consumer.

The Bloem story is a good one.


It started back in 1994 in Holland with a pioneering young man's dream to create a premium garden distribution company for the Australian horticulture industry. In the early 2000s, the Company began a garden care product business for the home gardener.


Bloem is a leading global marketer of premium branded consumer garden products. Bloem has helped to grow the more than $8 billion global consumer lawn and garden market by staying connected with the consumer. Through our consumer insights and dedication to innovation, we continue to bring the most trusted garden products to consumers worldwide.


Bloem brands are sold through hydroponic wholesalers, large hardware chain stores, independent hardware stores, hydroponic garden centres, garden supply centres, nurseries, and greenhouses.


Our consumers are interested in quality, specialised assortment with a low price. Delivery time is important, as is a high level of friendly customer care. This market is constantly changing and seeking the most cutting-edge technology in gardening.