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Great signage makes a great impression The most important part of creating a great first impression is great signage! The outside of your building and shop windows should proudly display your new look, enticing your target customer to come inside and ch
Are you opening a new retail space or upgrading your existing shop? In my opinion the best way to make your venture successful is to present a professional appearance and back that up with a quality product. It's Visual is a local Adelaide signage company, and we design, manufacture and install high quality interior and exterior signs from our Adelaide workshop. If you're looking at getting some new signage here are some helpful hints to help your retail space get more customers.
Great signage makes a great impression
The most important part of creating a great first impression is great signage! The outside of your building and shop windows should proudly display your new look, enticing your target customer to come inside and check out what you have to offer.
The outside of the building is a good place to start, and a 3D sign, flat panel sign or light-box is a good idea as main sign. It's a good idea to utilise existing features of the building, so if there's a veranda with a flat face, or a fascia that juts out, can it be used to clad with flat panel signage or fix a 3D sign to? Hanging light-boxes are a great idea if you're situated on a city street where the top of your building is hidden to pedestrians. Illumination by LEDs is a great idea to save on power and get a really bright and striking result. Your front windows are a blank canvas, but make sure not to fill them up with clutter. Elements from your logo like patterns and repeated logo silhouettes are good to use on your windows in computer cut vinyl, serving a functional purpose (stopping people walking into the glass) and tying your look together. Check out our gallery of retail fit-outs for some ideas on our website www.itsvisual.com.au.
Inside the shop a 3D sign on the wall behind the counter can look stunning. Raising the logo off the wall lifts the look and creates a really professional finish. Point of sale is another option to catch attention and boost sales. Some options for point of sale include pull-up banners, vinyl banners, corflute signs, corflute cutouts, sticker....