Ground Zero Digital

What is Website Accessibility?

Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. More specifically, people can: perceive, understand, navigate, and interact with the Web contribute to the Web

How much can I expect to pay for a website?

Expect to pay anywhere from $1,200 to $20,000 for a CMS (content management system) website. There are a large number of organisations offering cheap websites, so I looked into how they can do it for the price. Why do some websites only cost $300? Well, at that price it is basically a brochure of 3-5 pages. No frills, no smart technology. If that's all you need then that's great, go for it. However, there will be quite a few features that you don't get: - Your contact form won't store emails addresses in your database or EDM program (like MailChimp) - You won't be able to embed videos - You won't be able to change the layout (standard design for everyone) - You won't get Google Maps integration for your contact page - It may not be compatible with all web browsers - It may not be compatible with mobile phone browsers Maybe you don't need all of these features. But if you would like to expand your website at a later date or you realise you don't look as appealing as your competitors, you may find that you are hamstrung by your cheaper choice.

How much does SEO cost?

The cost of SEO depends on how many target keywords you want to be found for, how competitive your keywords are, how competitive your industry is and how many searches there are per month for your keywords. The role of a GOOD SEO technician is to find a balance between your goals, the data opportunities and your budget. An expected budget should start at $500 for local SEO, up to a comprehensive multi-platform campaign upwards of $2000 per month.

What is Local SEO?

One of the many reasons to do Local SEO is that we have become a lot more patriotic since 2020, meaning it has become more important to look after our own rather than going offshore. Regardless of where you service your customers, you no doubt would like more local customers, which leads us to Local SEO. If you are a shop, restaurant, plumbing and electrical contractor, hair and beauty salon, tradie, or legal and medical practice, you should invest in Local SEO. Near Me Searches When people search online, they often use 'near me' with whatever service they are searching for. If you trade locally, you need to put a strategy in place which ensures that your business features prominently when people are doing online searches for businesses in your area. Just think how often you use a local search. You may search for 'best physio near me' and 'garden maintenance in (your suburb)' or 'dentist in (your city)'.

What is White Hat SEO

White hat SEO are strategies that improve your site's rankings on a search engine results page without violating the rules of the search engine. White hat SEO follows the quality guidelines of search engines and does not participate in spammy shortcuts that do not have the end-users desires in mind. Any tactic that is intended to manipulate the algorithm is considered black hat.

What is business optimisation?

Business optimisation comprises of Process Optimisation - Process Automation - Software Integration - Digital Roadmaps Streamlining laborious procedures into quick best practices with measurable results can save a business in loss of efficiency, undesirable productivity and cost savings, both software and employee expenses. We figure out ways to decrease operating expenses as well as reduce waste associated with inefficient systems.