DEIDAA

Shop at Deidaa for designer silk scarves, digital printed scarves, paisley pashmina scarves, digital printed kaftans, tie dye kaftans, floral maxi dresses, beaded clutch bags and more at a low price. Visit our online store or send an enquiry.

Deidaa, a fast growing fashion label based in Melbourne Australia has launched a new website http://www.deidaa.com.au. (http://www.deidaa.com.au.)

With clients in Dublin, Toronto, Sydney, Darlinghurst, Young, Broken Hill, Lismore, Melbourne, Sale, Foster, Myrtleford, Carindale, Paddington, Mooloolaba, Atherton, Adelaide, Barossa Valley, Perth, Launceston, Auckland, Wellington, Christchurch, Waikato, Hawkes Bay and Gisborne, Deidaa sells through select stores and online in Australia, New Zealand, the USA and the UK.

Deidaa designs and/or manufactures designer silk scarves, paisley pashmina scarves, digital printed scarves, tie dye kaftans, digital printed kaftans, beaded clutch bags, beach bags and aprons. Beginning in 2008, Deidaa has emerged as a leading online womens' fashion store in Australia, within a span of few years. Deidaa redefines handcrafted fashion to suit contemporary lifestyle, thus throwing a lifeline to Deidaa's bedrock, the artisans. Deidaa is inclusive and caters to women across sizes, ethnicities and locations. Deidaa's designer silk scarves, paisley pashmina scarves, digital printed scarves, digital printed kaftans, floral maxi dresses, tie dye kaftans and beaded clutch bags are designed in Australia and made in Australia, New Zealand, India and Nepal. 'We research continuously and travel extensively to create ranges that blend fashion forecasts with artisan crafts. Accent is on natural fabrics, handcrafted fashion and traditional techniques. Deidaa was one of the four Australian fashion businesses selected to showcase at World Boutique, Hong Kong in January 2014.'The website is in response to our increasing popularity among online customers worldwide. It also addresses our stockists in Australia, New Zealand, USA and UK' , says Deidaa's creative director, Samita. An alumnus of National Institute of Fashion Technology, New Delhi, India, Samita has a Masters degree in Fashion Design with honours from Auckland University of Technology. She lectures at international conferences and writes articles on fashion and textiles in Australia, New Zealand and India. A finalist at the Style Pasifika Fashion Awards in Auckland for two successive years, Samita is currently the Coordinator of Major Studies (Fashion and Costume Design) at the Academy of Design Australia (AoDA), Collingwood. She divides her time between Asia, New Zealand and Australia.

In Spring - Summer 2016, take a look at Deidaa's all new Australia scarves. These scarves are a result of a year long research into Australian flora and landscapes. Australia scarves are printed with the Deidaa logo. This is to ensure you are buying an authentic Deidaa scarf. The entire range of scarves is designed in Australia and copyrighted to Deidaa.

Deidaa's new website is clean, responsive, user friendly and fuss free. The onsite blog offers fashion forecasts, styling tips and creative design solutions. Samita, along with her creative team, ensures that blog posts are current and relevant. Deidaa provides quality apparel and fashion accessories at affordable prices. It prides itself on ethics and professionalism. The new website is yet another feather in Deidaa's cap.

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Have you had the Deidaa fix yet? Shop at Deidaa for designer silk scarves, digital printed scarves, paisley pashmina scarves, digital printed kaftans, tie dye kaftans, floral maxi dresses, beaded clutch bags and more at a low price

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