Sales Promotion Increases Effectiveness

Sunday, May 24, 2009

Coordinated Sale Signs increase sales by 25%

[Single-minded sale sign activity, helps break through the clutter. Buy Sale Signs has the largest range of coordinated Sale Sign designs in Australia and New Zealand. See what the experts say about our products:

"*These Signs will help you increase your promotional sales up to 25%. It worked for our company, it will work for yours."

"Too often in retail we convince ourselves that by hanging a single Sale Sign in the window of our store, we are holding a sales promotion. Nothing could be further from the truth.

Here are four tips to holding an Effective and Profitable Sales Promotion:

1. Start Outdoors. A Sale outdoor banner or window sign lets local traffic know that there's an event in progress.
2. Amplify your message by promoting a single theme throughout your store. Conflicting sign messages are confusing.
3. Multiply your message by using matching shelf signs and tags. These devices help customers make instant decisions.
4. Keep it neat and inviting - a messy presentation robs from your merchandising efforts and your overall store image."

"* Extract" - Bob Dyer, Former Marketing VP, Fortune 100 Retailer (with permission Foxfire Printing Inc, USA).]

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